How to Close a Financial Year Intentionally
Most people don’t actually close a financial year. They simply stop when the calendar changes. Bills carry over, decisions remain…
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The surprising science behind why even the smartest buyers make emotional decisions.
We’ve been taught that people make decisions logically. But in reality, people buy emotionally and only use logic afterward to justify their choice. Think about it: there is no rational…
The dangerous truth behind the word “free” in business.
Nothing in sales is ever really free. When you give something away, you’re not losing value — you’re triggering reciprocity. Imagine telling a client: “This property usually comes with ₦1.9M…
The foundation every serious entrepreneur needs before chasing growth.
If you’re a small business and you want leads, you don’t need a hundred strategies. You just need two, paid ads and content distribution. Paid ads give you speed. If…