Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…