Some salespeople spend hours memorizing product features. They build long, elaborate presentations, thinking that facts will win the customer over. But here’s the reality, a weak offer will ruin even…

It’s common for salespeople to believe that the more they know about a product, the easier it is to sell. They pile up details, rehearse presentations, and hope that information…

There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…