The brain science behind why people chase “free” every time.
When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…
The formula luxury brands use to turn prices into bargains.
An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…
The art of sweetening the deal without slashing your price.
Great offers are not only about discounts. They’re about experience. When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder…