Why renaming a product changed everything for Toyota.
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
The bold move that turned rejection into a billion-dollar empire.
Toyota was known worldwide for affordability. Their cars were reliable, practical, and accessible. But when they tried to sell luxury to the American market, they failed. The Toyota Prado, though…
How to train your customers to come back without thinking twice.
Sales can give you revenue, but conditioned behavior gives you dominance.A product is powerful when it doesn’t just meet a need—it reshapes daily psychology. Think of brands you use without…