The fascinating link between life stage and entrepreneurial risk-taking.
A man in his 30s is hungry for money. A man in his 60s wants to protect his empire and leave a good legacy. That shift in priorities changes everything,…
How to test wild ideas without burning your reputation.
Every company needs innovation, but not every experiment should carry your company’s name. That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas,…
The clever way giants protect their brand while testing risky ideas.
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…