The psychological trick that keeps customers loyal for life.
Growth in business is not about how loud your marketing is, but how deeply your product sits in the mind of the consumer.Apple didn’t just sell a phone. They sold…
The shift that turns ordinary products into cultural obsessions.
The biggest brands don’t compete on products alone, they compete on psychology.Apple has done it. Netflix has done it. Coca-Cola has done it. They’ve built products that are addictive, not…
The dangerous truth behind the word “free” in business.
Nothing in sales is ever really free. When you give something away, you’re not losing value — you’re triggering reciprocity. Imagine telling a client: “This property usually comes with ₦1.9M…