Toyota was known worldwide for affordability. Their cars were reliable, practical, and accessible. But when they tried to sell luxury to the American market, they failed. The Toyota Prado, though…

Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…

You can have the best sales strategy in the world and still struggle. Why? Because your customers buy once and disappear.One-time buyers bring revenue. Loyal buyers build wealth.Your focus must…