Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…