Why nobody buys until this invisible pressure is applied.
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
How the shift from print to digital rewrote the rules of influence.
Imagine raising billions today to build the biggest newspaper company.. You will still fail. Not because you lack capital, but because the medium has declined. People no longer buy print…
The only protection against being wiped out by your competitors.
Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…