The thin line that decides if your startup survives or dies.
Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
The ugly truth about why investors laugh at most startup plans.
No matter how rich you are, business plans don’t guarantee success. In fact, 99.99% of business plans fail at first contact with the market. Why? Because most plans are based…
The unspoken law of survival in today’s cutthroat markets.
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…