Product knowledge answers “What is this?” Industry knowledge answers “Why does this matter?” The biggest deals are closed by people who can connect both. When a buyer says, “I heard…

Customers are not buying land. They are buying peace of mind. If you tell a client about square meters and location, but you can’t explain why demolitions happen and how…

The transition from startup to company is one of the most important moments in business. A startup is fragile. It is searching for a model. It is testing assumptions. It…