Every salesperson knows this: interest doesn’t pay bills, only action does.Scarcity is what shifts people from “I’ll think about it” to “I need to get this now.” Limited-time offers, countdown…

When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…

Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush. That’s why companies use phrases like “limited…