The clever way giants protect their brand while testing risky ideas.
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…
The boring secret behind every company that lasts 50 years or more.
A mature company doesn’t run on luck, mood, or sudden inspiration. It runs on systems.At this stage, every operation must be predictable. Hiring. Training. Production. Delivery. Marketing. Everything. The client…
Why chasing ideas at the wrong time can kill your business dreams.
Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation. At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.If you keep forcing new…