How status and credibility silently shape every purchase.
Every human being has a bias toward authority. We listen to uniforms, to titles, to people who look like they know. This is why businesses with weak products can still…
The brutal truth: customers don’t care about what you sell, they care about what it gives them.
Nobody wakes up saying, “I want to buy a red, carbonated liquid.” Yet Coca-Cola sells billions. Why? Because people don’t buy products. They buy outcomes. The customer isn’t purchasing sugar…
Why focusing on ratios keeps you broke while volume makes you rich.
It’s easy to get caught up in conversion rates. “We’re at 20%, if we can get to 30%, we’ll be unstoppable.” But here’s the truth: obsessing over percentages can distract…