Most people hate being marketed to. Ads feel like pressure, and pressure creates resistance. But people love events. They love anticipation, countdowns, and shared excitement. Think of Christmas. There’s nothing…

You don’t just wait for people to see the loop, you show it to them. When you educate your customers, you help them realize why solving one problem automatically creates…

Look at the evolution of technology. Every time one product solves a problem, another market is born. Smartphones solved the problem of communication and access to the internet. But they…