Imagine opening your doors on Monday and by Friday having 1,000 people who already know your product exists. That’s what paid ads can do. Many small businesses shy away from…
Nobody wakes up saying, “I want to buy a red, carbonated liquid.” Yet Coca-Cola sells billions. Why? Because people don’t buy products. They buy outcomes. The customer isn’t purchasing sugar…
It’s easy to get caught up in conversion rates. “We’re at 20%, if we can get to 30%, we’ll be unstoppable.” But here’s the truth: obsessing over percentages can distract…