Too many entrepreneurs rush into selling without first preparing the market. That’s why they struggle. If your audience doesn’t understand your product, why would they buy it?Your first responsibility is…

Look closely at how phones, cars, and new technologies are introduced to the market. What do you see? Massive campaigns explaining features, solving misconceptions, and teaching benefits. This is not…

One of the first steps you’ll notice whenever a company wants to launch a product is education. They start teaching. They start sensitizing. They start explaining what the product is,…