The cycle of innovation that keeps businesses alive forever.
Every solution creates a new problem. That is the law of the marketplace. When solar inverters entered the market, they solved the electricity crisis. But in doing so, they created…
How every solution you sell opens the door for the next big opportunity.
Every solution creates the seed of the next problem. Solve water scarcity, and now people worry about water purity. Solve electricity, and now people need batteries. Solve connectivity, and now…
The smart way to stack value without lowering your price.
Every solution creates another need. A solar inverter solves electricity problems, but it creates the problem of battery life. Smart entrepreneurs turn these add-ons into opportunities. They package batteries, accessories,…