Why every irresistible deal is simply a smarter way of presenting results.

Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that…

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The costly mistake of marketing where your buyers don’t exist.

Imagine standing in an empty hall, giving a powerful speech. That’s what happens when you post on the wrong platform. The truth is, there are billions of platforms. But only…

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