The unseen forces that decide whether your company thrives or dies.

Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…

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How one counterintuitive decision disrupted the Nigerian banking industry.

Most people think GTBank won by style, branding, or orange color. The truth is, they won by strategy. They shifted their model when others stayed stuck. While older banks were…

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The genius long-term move that turned a campus strategy into a national empire.

Employment goes beyond CVs and qualifications. Sometimes, it’s about timing and strategy.GTBank understood this when they wanted to rise above Zenith and others. Instead of chasing the wealthy, they chased…

Continue ReadingThe genius long-term move that turned a campus strategy into a national empire.