Demand doesn’t appear by accident. You create it. Here’s a simple framework: Educate: Explain the problem and the cost of inaction. Demonstrate: Show how your product solves it better, faster,…

Newton said objects remain at rest until an external force acts. Sales obey the same law. If your demand is weak, your numbers stay still no matter how many calls…

If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…