The painful truth every entrepreneur learns too late.
Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that enough money can solve anything. But money poured into a declining industry is like pouring…
Why your pitch should never start with numbers if you want the deal.
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs make is starting there. If you lead with price, you reduce your product to numbers.…
Why lowering your price is the fastest way to bankruptcy.
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…