What salespeople get wrong about why clients actually say “yes.”
You can talk all day. You can answer every question. You can speak perfect English and sound polished on the phone. But none of that closes sales. What closes sales…
What actually convinces people to buy (hint: it’s not your facts).
Knowing the details of your product is good. But it will never be enough. Why? Because buyers are not only asking, “What is this property?” They are also asking, “What…
The edge top consultants use to win deals competitors can’t touch.
Product knowledge answers “What is this?” Industry knowledge answers “Why does this matter?” The biggest deals are closed by people who can connect both. When a buyer says, “I heard…