Why renaming a product changed everything for Toyota.
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
The single question every founder ignores, until it’s too late.
Every entrepreneur asks: How do I get clients? Fewer ask: How do I keep them? Almost nobody asks: How do I grow them? Growth comes when customers don’t just come…
The psychological trick that keeps customers loyal for life.
Growth in business is not about how loud your marketing is, but how deeply your product sits in the mind of the consumer.Apple didn’t just sell a phone. They sold…