The hidden reason buyers choose the trusted name over the better product.
We love to think people buy the best product. They don’t. They buy from whoever looks like they know what they’re talking about. Take this example: you have a headache.…
The fast track to attention that most small businesses resist until it’s too late.
Imagine opening your doors on Monday and by Friday having 1,000 people who already know your product exists. That’s what paid ads can do. Many small businesses shy away from…
The brutal truth: customers don’t care about what you sell, they care about what it gives them.
Nobody wakes up saying, “I want to buy a red, carbonated liquid.” Yet Coca-Cola sells billions. Why? Because people don’t buy products. They buy outcomes. The customer isn’t purchasing sugar…