When products are everywhere, people stop desiring them. Abundance reduces value. Take real estate: a developer who says “we have 2,000 plots available” creates no urgency. Buyers relax. They think,…
Scarcity is one of the most powerful demand-creation tools in business. When something feels abundant, people relax. When it feels limited, people rush. That’s why companies use phrases like “limited…
Most entrepreneurs fail because they try to sell before they teach. Your first responsibility is not to convince people to buy. It’s to help them see why the product matters…