Some salespeople spend hours memorizing product features. They build long, elaborate presentations, thinking that facts will win the customer over. But here’s the reality, a weak offer will ruin even the best presentation.

Contrast that with the story of one man who had barely any product details at hand. He didn’t even know the exact location of the property he was selling. Yet, he closed ₦60 million in sales.

Why? Because his offer was too good to ignore. It created urgency, painted value, and made the buyer feel like they were accessing something rare.

If your sales are struggling, don’t ask yourself, “Do I know enough?” Instead, ask, “Is my offer strong enough to move people to action?”

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).