At the growth stage, only one word matters, push.

Push for visibility. Push your marketing. Push your distribution. Push for more sales.
Validation tells you that your product works. Growth requires you to multiply that proof into reach and revenue.

You need to push for your product to get to the faces of your ideal clients. Your competitors won’t step aside, and the market won’t be nice to you just because your product is good, likewise investors will not troop in simply because you have a good product. Growth only happens when you decide to sell relentlessly.

This is the stage where volume matters. The louder you are, the faster you grow.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).