Business runs in stages. First, you validate. You confirm the product works and the market wants it. But once validation is complete, the game changes.

This is not the time to relax. This is the time to amplify. To sell it aggressively. To push with all your energy because you already know the product works.

Too many entrepreneurs fail here. They validate a good idea but never multiply it. They get stuck celebrating proof instead of pursuing growth. Validation is only meaningful if it leads to aggressive execution.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).