Building a business is not something you do and expect success to happen accidentally. It is an intentional game, and only those who approach it with this mentality achieve this success. 

The success of a company is tied to its ability to raise and keep addicted consumers. Customers whose lifestyles, psychology, and daily routines have been influenced by your products.

This is the point where a brand becomes part of culture. When your product doesn’t only solve their needs, but shapes how they think and live. 

The measure of true success is awareness.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).