A good offer will get attention.
But an offer with a trigger will get action.

You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe. But safe offers don’t close.

Now imagine you say, “We have 200 plots in this estate, but only 5 plots are available at this price. And each staff has been given just one slot to sell.”

Suddenly, it’s limited. Suddenly, it feels like something they could lose. And people act faster when there is something to lose than when there is something to gain.

That’s the psychology of triggers. Scarcity, urgency, and exclusivity transform your offer from “interesting” to “irresistible.”

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).