If you’re a small business and you want leads, you don’t need a hundred strategies. You just need two, paid ads and content distribution.

Paid ads give you speed. If you open your business today and want 1,000 people to hear about you this week, ads will get them in front of you.

Content distribution gives you weight. It builds your credibility, educates people about your product, and plants backlinks into your business. Ads open the door quickly, but content is what keeps people walking in.

The smartest businesses start with these two, speed and weight. Fast attention, backed up by long-term authority.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).