An offer is not just the price. It’s the package.

If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break it down “₦2M documentation, ₦1M survey, ₦X other fees, all waived if you buy this week”, suddenly, the client feels like they’re saving millions.

You’ve said the same thing, but you’ve stacked value. And stacking value creates urgency, excitement, and action.

Every great salesperson knows this truth, people buy more when they feel they’re getting bonuses.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).