Don’t call people until you have an offer to make. It doesn’t matter how warm your voice sounds, how fluent your pitch is, or how convincing your reasoning feels.

If you don’t put a compelling offer on the table, you will not convert.

Sales is not entertainment. Sales is not applause. Sales is action. And action only comes from the strength of the offer.

Before you pick up the phone, ask yourself: what irresistible offer am I about to put forward? If you don’t have one, you’re not ready to call.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).