Validation is not the finish line. It is the green light.
After you’ve seen a problem and solved it, then tested your product and seen that people need it. You have validated your product.

The next step here is growth. Growth requires propulsion. This is where you push, you market, and sell like your life depends on it. At this stage you stop wondering if it works and start asking “how many people can I reach with it?”

Validation without that extra push to reach out is a wasted effort. The only way to maximize your proof is to scale it.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).