Revenue is good. Repeat customers are better. But addicted consumers are everything.
The real wealth of a company comes from how deeply its product rewires consumer habits. When people can’t imagine their life without your solution.

Think about it, what apps do you open every day without thinking? What brands do you automatically trust when shopping? That is the result of companies that have built intentionally.

So ask yourself: are you chasing casual buyers, or are you building addicted consumers? Because one gives you short-term profit. The other gives you long-term dominance.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).