In today’s business world, a physical office is no longer the proof of credibility it used to be. One of the richest companies in the world, Google, built its empire not on offices, but on traffic. More than 70% of its value comes from the billions of people searching, clicking, and browsing every single day.

Think about it. How many people visited your office in the past year? Now compare that with how many people could have visited your website if it was active, visible, and responsive.

Your office is limited by space and geography. Your website is unlimited in reach. It can serve thousands of people at once, anytime, anywhere. It answers questions, sells your products, and builds trust while you sleep.

If you’re serious about building a modern business, treat your website like your lifeline. Keep it alive, keep it updated, and keep it visible. Because in the digital economy, website traffic is more valuable than foot traffic.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).