For decades, businesses spent fortunes on office spaces. But in today’s reality, your most important space is not physical, it is digital.

Google shows us why. It’s one of the richest companies in the world, and more than 70% of its value is traffic. Not buildings. Not offices. Traffic.

Your office may host a handful of visitors each year, but your website, if positioned right, can host thousands and even millions daily. It provides information, builds credibility, and creates opportunities for revenue in ways your office will never be able to.

The future of business belongs to those who understand this shift. Don’t downplay your website. Never let it go inactive. Keep it responsive, visible, and alive.

A silent website is worse than a closed office.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).