If ads buy you attention, content keeps it. Think about the last time you learned about a new product. You didn’t just buy instantly. You probably Googled, read reviews, checked…
Authority is not automatic. You create it. It can come from your dressing. It can come from your brand design. It can come from endorsements, associations, certifications, or even just…
Every human being has a bias toward authority. We listen to uniforms, to titles, to people who look like they know. This is why businesses with weak products can still…